The primary goal was to refresh the brand’s image while honouring its rich heritage and preserving its romantic yet contemporary essence. The aim was to convey sophistication, professionalism, femininity, and exclusivity, using materials and colours already present in the Atelier’s décor. In addition to the rebranding, the project included website design, social media graphics, and photography and video production for the bridal gowns, all while maintaining the brand’s distinctive identity.

An elegant and timeless logo was created, with delicate, harmonious lines. The website follows the same refined aesthetic, ensuring brand consistency, and was developed on Webflow. The catalogue layout takes inspiration from renowned fashion magazines. Every aspect of the project was carefully crafted to reflect modernity while preserving a sense of romance—this is particularly evident in the photography style, a key element in the brand’s visual storytelling.