Mend Timeless Clothing is a project born from the hands of a designer and a fashion designer, reworking vintage, high-quality garments that are either out of fashion or slightly damaged. Instead of discarding them, each piece is reconstructed into something fresh, relevant, and enduring. The brand sought an identity that would resonate with those who recognise fine craftsmanship, value quality fabrics, and understand the necessity of moving away from fast fashion.

The name Mend is a manifesto — an act of restoring, repurposing, and giving garments a second life. The brand’s aesthetic is both raw and refined, built on a stark black, white, and red palette. The red dot, a symbol of artwork marked as sold, reinforces the uniqueness of each upcycled piece. The visual language embraces bold typography, deconstructed layouts, and grainy textures, mirroring the transformation process itself.
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Communication is direct and unapologetic, engaging an audience that values authenticity over trends. Meanwhile, moody, cinematic imagery adds an air of intrigue, drawing viewers into the world of reconstruction and reinvention. Mend is not just about fashion — it’s about attitude, awareness, and timeless craftsmanship.