Espaço Nuvem specialises in curated gift boxes filled with high-quality artisanal products, ranging from breakfast delights to selections of wine, cheeses, beer, and gourmet snacks. The rebranding aimed to refine the brand’s tone and visual identity, effectively conveying the superior quality of its handpicked products from small local producers. The challenge was to stand out in a competitive market while maintaining an inviting, authentic, and premium appeal.

Inspired by Rio de Janeiro’s tropical essence, the new identity incorporates antique botanical illustrations and delicate ink pen drawings, bringing a timeless and handcrafted feel to the packaging. The logo features a font reminiscent of vintage stamps and the main design typography strikes a balance between refined elegance and a warm, cottage-farm charm. Photography was carefully curated to highlight the products’ quality and sophistication, elevating their perceived value.

On social media, the tone of voice is friendly yet well-educated, fostering a closer connection with the audience by showcasing the craftsmanship behind each product and reinforcing the brand’s commitment to excellence. The result is a distinctive and inviting identity that celebrates local flavours with a fresh, elegant, and uniquely tropical aesthetic.