Brief
Branding and packaging for a product line rooted in naturopathy, designed primarily for women to help them care for themselves consciously and in respect of nature. Rea Silvia is named after the mother of Romulus and Remus, the legendary founders of ancient Rome, as a tribute to the brand’s city of origin.
solution
Rome is represented in the chosen typography, which echoes the style of ancient Roman inscriptions. With femininity and the connection to nature at the core of the brand identity, symbols such as the sun, moon, and stars were incorporated into the graphic elements. The colour palette reinforces the brand’s personality with a warm and vibrant feel, creating an inviting and expressive aesthetic.